Request for Applications: Timbuktoo Creative Ideation Programme

Deadline: 27 June 2025

The Timbuktoo Creatives Ideation Programme is designed to transform promising creative ideas into investable, sustainable ventures.

Targeting early-stage founders from across Africa’s creative industries, the programme provides structure to validate concepts, build entrepreneurial capabilities, and prepare participants for market entry and funding opportunities.

The 6-week programme is fully virtual and Pan-African. Participants will engage in two live online sessions per week, mentorship and peer feedback and Online assignments and community engagement. All sessions will be delivered in English. A stable internet connection and device for virtual sessions are required. Selected participants are expected to commit 5–8 hours per week.

Benefits

Experiential Learning
- Interactive peer reviews and mentorship circles
- Hands-on venture building, including idea validation and business model development
- Real-time pitch preparation and storytelling practice
Tech Tools and Resources
- Virtual learning via Zoom/MS Teams
- Access to an online portal for community engagement and learning materials
- Use of digital business design tools, such as the Business Model Canvas
Holistic Approach
- Emphasis on storytelling, branding, and African cultural expression
- Inclusive support for youth, women, and underrepresented creative voices
- Builds a Pan-African community of creatives connected through hubs
Technology Strategy
- Encourages scalable business models leveraging digital creativity
- Strengthens digital literacy and low-cost marketing skills
- Facilitates ecosystem linkages with funders, institutions, and investors
Theory-Based Workshop
- Live interactive sessions twice a week covering core business and creative topics
Mentorship
- Group mentorship sessions and one-on-one guidance from industry experts

Eligibility Criteria

Applicants
- Creative entrepreneurs at the ideation or prototype stage
- Individuals or teams with well-articulated ideas
- Applicants aged 18–35 (priority given to youth and women)
- Residents of: Nigeria, Ghana, Rwanda, Kenya, South Africa, Senegal, Morocco, Egypt, Ethiopia, Zambia

Additional Criteria

Demonstrated originality and potential for scalability
Passion, creativity, and coachability
Commitment to fully participating in the 6-week programme

Sector Requirements

Open to diverse creative industries including:
- Audio-visual
- Design (graphic, fashion, industrial, architecture, interior)
- Music (recording, live, instruments, festivals, production)
- Multi-media
- Cultural and Natural Heritage Preservation

Business Criteria