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You are here: Home / Events / Applications open for the 6th intake for AO Startups

Applications open for the 6th intake for AO Startups

Deadline: 28 May 2025

AO Startups seeks exceptionally talented founders building groundbreaking technology in the following verticals across sport, health and entertainment.

AO Startups accelerates elite founders through priority access to the AO and professional and community sport. It provides a unique opportunity for startups solving large problems in sport, health and entertainment to build, test or pilot on the world stage with Tennis Australia and the Australian Open.

Focus Areas

  • The Quantified Human
    • Technology with a focus on health, wellness and the quantified athlete.
  • The Event Experience
    • Technology powered by AI that drives automation in stadia, media, fan engagement and event management.
  • The Padel & Pickleball Experience
    • Opportunities focused on accelerating the development and commercialisation of Padel & Pickleball.
  • The Wildcard
    • If you are building product or experiences outside their three core streams, yet will revolutionise sport, entertainment, health or sustainability, then apply as a Wildcard.

Benefits

  • Piloting & Proof of Concept
    • Gain critical exposure and learning through piloting your technology at the AO or other Tennis Australia channels
  • Brand Credibility
    • Build Brand Credibility through official designation as an “AO Startup” in press releases and on your channels
  • Network Access
    • Get access to specific Tennis Australia executives, VC’s and industry leaders to accelerate your journey to sustained success
  • Product Development
    • Achieve product-market fit through advice and testing across all areas of their sport and events

Eligibility Criteria

  • They will consider technologies at all stages, however, your company must be incorporated to take part. They want to add value to your startup’s trajectory, so if you are pre-product, that could be assisting with product development and testing. If you have a product in market, it could be a pilot or proof of concept at the AO or any other part of their Tennis Australia ecosystem.
  • They will accept applications from any country around the world and just like the athletes that grace their courts, they believe champion founders can be born anywhere.

For more informatin, visit AO Startups.

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