Deadline: October 28, 2025
The Zepto Nova Pitch in 10 Programme, launched by Zepto Private Limited in collaboration with Startup India and DPIIT, aims to accelerate India’s manufacturing and consumer product startup ecosystem.
The focus of this programme includes the themes “Make in India. Innovate. Integrate. Deliver.” and seeks market-ready consumer products and solutions spanning FMCG, lifestyle goods, hardware, apparel, or electronics that are proudly developed and manufactured in India.
The programme targets startups and MSMEs that innovate and champion India’s manufacturing strengths, emphasizing solutions that integrate with Zepto’s hyperlocal, speed-focused supply chain, enhance convenience, affordability, or value for Indian households. Preference is given to products enabling rapid distribution, supporting local job creation, and building resilient, scalable supply chains. Startups face barriers including distribution challenges, long timelines for product delivery to customers, and logistical costs, which the programme aims to alleviate.
Startups building FMCG, hardware, electronics, apparel, fashion, packaging, and other consumer goods can participate by submitting a 10-slide pitch deck highlighting their unique selling proposition, traction, and vision.
The programme offers non-fiscal incentives including market access via listing on the Zepto platform, advertising options for consumer discoverability, and logistical support through Zepto’s supply chain integration, warehousing, and last-mile delivery capabilities. This support promises to reduce costs and accelerate time-to-market for participating startups.
To apply, startups must first register on the platform, fill out an application form with comprehensive company and business details, and submit a pitch deck. Evaluations will consider innovation, alignment with Make in India and MSME goals, scalability, market potential, integration readiness, contribution to local job creation, and sustainability. Selected startups will then have the opportunity to pitch to Zepto’s leadership and potentially scale their products through Zepto’s nationwide network.
For more information, visit Zepto Private Limited.
