Deadline: 17 September 2024
The Public Affairs Section of the U.S. Embassy in Jakarta announces an open competition for a grant to conduct a long-term, multi-channel, strategic communications campaign, involving public messaging through traditional and social media, outreach, events, and media engagement, to increase appreciation and understanding among Indonesian audiences of the positive impact of the U.S. private sector and individual U.S. businesses.
The multi-faceted benefits that U.S. companies and business practices bring to Indonesia have been insufficiently portrayed, defined, and messaged, with U.S. government economic communications focused largely in support of key policy efforts (such as IPEF, Blue Dot Network, JETP), and that of U.S. businesses aimed at strengthening their own respective brands. Successful proposals will convey how to align and communicate the achievements, impact, and excellence of the U.S. private sector, from SMEs to large multinational corporations, in Indonesia in support of Brand USA.
Objectives
- Growing and strengthening the Indonesian economy through trade and investment;
- Investing in the Indonesian workforce, through local hiring, skills building, human capital development, and equal opportunity practices; and
- Promoting Indonesia’s long-term economic well-being and prosperity through sustainable, transparent and responsible environmental, social, and governance practices that abide by local laws.
Funding Information
- Total available funding: Up to $300,000
- Award amounts: awards may range from a minimum of $100,000 to a maximum of $300,000.
- Length of performance period: At least 2 years, and up to 3 years.
Audiences
- Established opinion leaders including government officials, business leaders, and journalists
- High-information college graduates
- Social media influencers and online communities
- Engaged and career-minded youth
Eligibility Criteria
- The following organizations are eligible to apply:
- Indonesia-based non-profit organizations /non-government organizations (NGO)
- International NGO with established presence in Indonesia Organizations with strong ties to the U.S. business community in Indonesia are encouraged to apply.
- For-profit or commercial entities are not eligible to apply. Individual applicants are not eligible to apply.
For more information, visit Grants.gov.
