Education and Awareness Project Funding – Clean Transportation and Clean Fuels (Canada)

The Government of Canada’s 2030 Emissions Reductions Plan outlines a target to cut greenhouse gas emissions by 40 percent below 2005 levels by 2030, and to put them on track toward the goal of achieving net-zero emissions by 2050.

With on-road transportation accounting for about 20 percent of Canada’s total greenhouse gas (GHG) emissions, Canada must undertake a transition to zero-emission vehicles (ZEVs) and, where necessary in the near term, lower-carbon options for medium- and heavy-duty vehicles. In addition, clean fuels, such as clean hydrogen, advanced biofuels, liquid synthetic fuels and renewable natural gas will play a critical role in hard to decarbonize sectors such as industry and medium- and heavy-duty freight.

There is a lack of awareness and understanding of, and public and industry confidence in ZEVs and clean fuels, creating a barrier to adoption, which this funding opportunity aims to help overcome.

Areas of Focus

• Area of Focus 1 – Zero Emission Vehicle Awareness Initiative – Light-Duty Vehicles
  • Light Duty Vehicles:
    • Supports projects that aim to increase awareness of, knowledge of, and public confidence in light duty zero-emission vehicles (ZEVs), including micro-mobility, cars, trucks and SUVs, and public charging and refueling infrastructure.
• Area of Focus 2 – Zero Emission Vehicle Awareness Initiative – Medium- and Heavy-Duty Vehicles
  • Medium- and Heavy-Duty Vehicles:
    • Supports projects that address education and awareness gaps to facilitate greater adoption of zero-emission and low-emission options in the medium- and heavy-duty vehicles (MHDV) sector.
• Area of Focus 3 – Clean Fuels Awareness Projects
  • Clean Fuels Awareness Projects:
    • Supports projects that address awareness and knowledge gaps among Canadians and industry on all clean fuel types and clean fuel technologies across all industries, commercial applications and the general public.

Example Project Activities

• developing in-person or online education and/or awareness events, such as test drive opportunities
• developing curriculum or training material
• outreach and awareness campaigns
• creating web-based resources
• developing in-person professional training or industry-led skills training
• increasing knowledge of charging & refuelling and/or clean fuels options and technologies.

Eligibility Criteria

• To be considered for funding under the program, applicants must be:
  • organizations and legal entities validly incorporated or registered in Canada including not-for-profit and for-profit organizations such as:
    • electricity or gas utilities
    • private sector companies
    • industry associations
    • research associations
    • standards development organizations
    • Indigenous and community groups (if interested, please inquire about the Indigenous-led funding opportunity)
    • Canadian academic institutions
    • provincial, territorial, regional or municipal governments or their departments or agencies, where applicable, or
  • international legal entities validly incorporated or registered abroad including for-profit and not-for-profit organizations such as:
    • private sector companies
    • industry associations
    • research associations
    • standards organizations; and,
    • academic institutions
• There is a separate funding stream available for Indigenous-led Awareness and Education Projects.

For more information, visit Natural Resources Canada.