Royal Air Maroc: RAM Digital Open Innovation Program

Theme

• Challenge Crew Toolbox
  • The aviation industry is a complex and dynamic world that relies heavily on the expertise and commitment of its crew members. Their pilots and flight attendants play a crucial role in ensuring the safety, efficiency, and comfort of passengers on every flight.
  • Crew members are tasked with managing multiple aspects of flight operations, from navigating the aircraft and monitoring weather conditions to making critical decisions that impact the safety and wellbeing of everyone on board. Additionally, they provide excellent customer service, ensure passenger comfort and safety, and respond to emergencies as needed.
  • The success of airlines hinges on the skills, expertise, and commitment of their crew members, who work tirelessly behind the scenes to make every flight a safe and enjoyable experience for passengers.
  • Through this challenge, they’re seeking practical and innovative solutions to empower their crew members. By focusing on efficiency, safety, and service excellence, they’re looking for cutting-edge ideas and technologies that redefine crew operations both in-flight and on the ground, helping them manage their responsibilities more effectively and optimize flight operations.

Innovation Topics

• Crew Toolbox
• Enterprise Processes
• Loyalty
• Customer Identification & Knowledge
• Innovative Retailing
• Self-Services
• Wild Card
• Disruption Management
• Claims Management
• Revenue Optimization
• Network Value
• Sustainable & Responsible Traveltech
• People’s Wellbeing

Why participate in the program?

• Pilot opportunities: Wining startups will sign commercial contracts with RAM and have the opportunity to test their products/services in real-world scenarios, gaining valuable feedback and improving their offerings.
• Accelerator program: Startups will have access to and gain valuable insights, guidance, and mentorship from experienced industry experts and professionals who understand the complexities and challenges of the aviation industry.
• Exposure: Startups will gain exposure on a global scale which can be instrumental in expanding the startup’s reach beyond its local market and attracting international business opportunities.
• Resources and funding: Startups will have access to all necessary resources to co-develop their innovative products/services during the Acceleration program.

What should your solution cover?

• To guide your innovation, they have identified the following key focus areas:
  • Flight management: They seek solutions that empower pilots with AI, ML, and IoT-driven tools for seamless access to integrated systems. These solutions should enable better decision-making and a fully paperless operation for efficient flight management before, during, and after flights. This includes briefing procedures and real-time flight tracking.
  • Cabin management: Their objective is to empower their flight attendants with intuitive solutions that enhance passenger interactions and streamline onboard services. This includes systems that personalize service based on passenger preferences, immersive VR-based soft skills training, and operational efficiency tools for seamless task management.
  • Crew training & career management: They’re looking for practical solutions to enhance crew training and career management processes. From adaptive learning platforms to VR-based training modules, these solutions optimize training records management, regulatory compliance, performance tracking, and career advancement support.
  • Crew HR & Communication: They aim to implement digital solutions to streamline administrative tasks, enhance daily communication, and optimize crew scheduling processes. Their focus includes AI-driven chatbots for instant query resolution, wearable technology for health monitoring, and augmented reality tools for remote assistance.
• They invite startups to join their journey towards innovation, sustainability, and excellence in one of the world’s most vital industries. You are free to implement your solution with any new technologies (AI, ML, IoT, Robotics, AR) to drive digitalization and enhance crew communication.

Outcomes

• An end-to-end solution that enables one or many of the following areas:
  • efficiency and sustainability through all phases of flight
  • cost savings due to improved efficiency and less printing
  • reducing paper consumption & process
  • decreased weight on the aircraft, resulting in lower fuel load or increased payload capacity
  • improved pilot workload management
  • Enhanced real-time communication between ground team & flight crew
  • increased safety by removing manual processes and reducing human error
  • providing up to date and accurate data and making better data-driven decisions
  • enhanced employee engagement and satisfaction and simplify HR processes
  • enhanced in-cabin passenger service and soft skills

Selection Criteria

• SolutionFit
  • The proposed solution is innovative, responds to the identified business challenges and brings real added value to RAM.
• Business Value
  • Revenue Increase
  • Cost reduction
  • Gain in productivity/Efficiency
  • Brand awareness
• Fast Go-Live
  • Proof of concept achievable in 3 to 6 months.
  • Availability of the necessary resources to deploy the Proof of concept
• Team
  • Required Technical & Business Skills
  • Motivation & Commitment

For more information, visit Royal Air Maroc.