Apply now to be part of Digify Pro Online 2024 Cohort 4.0. in Kenya and Nigeria

The programme is self-paced and entirely virtual allowing for flexible learning that fits any schedule. The teaching blends theoretical and practical skills, including weekly assessments, live briefs, and guest lectures, to help participants develop a holistic understanding of digital marketing. And is delivered by expert trainers who guide and support participants throughout their learning journey.

The programme is tailored to industry needs and is constantly updated to meet the digital marketing industry’s changing demands, making it one of the most trusted skills pipelines for digital talent. Many of the Digify Pro alumni have been able to launch successful careers at leading companies such as Wunderman Thompson, VML, Meta, and Primedia, with many venturing into business as freelancers.

Digify Africa goes beyond imparting skills but also ensures that graduates are supported to thrive in their careers through job readiness training and post-program support. The programme prides itself on producing work-ready graduates who can transition quickly into the job market or participate in the gig economy.

Digify Pro Online Benefits

• High Quality Training
  • Get the same calibre of top notch Digify Pro course content – just on a different platform and in your own time.
• Pace Your Studies
  • Learn during your free time and complete course assessments when you’re ready!
• More Flexibility
  • Access training content using your preferred device – whether that’s a laptop, tablet or cellphone.
• Live Client Briefs
  • Practice the skills you’ve gained by completing real client briefs to test your digital marketing prowess.
• Digital Marketing Skills To Set You Apart
  • Whether you’re launching your own freelancing business or hoping to kick off your digital marketing career, Digify Pro Online will set you up to success.
• Placement Assistance
  • After completing Digify Pro Online successfully, you’ll receive assistance with finding clients and work opportunities through the placement programme.

Course Topics

• Introduction to Digital Marketing
  • Discover how digital marketing varies from traditional marketing, and the career opportunities in this field.
• Introduction to Social Media
  • Shift your focus from posting for fun to sharing for brands. Get a first look at how social media analytics work, how to report key metrics and manage an online community.
• Digital Strategy
  • Learn strategy frameworks that you can apply toward content development, creation, platforms and influencers.
• Introduction to Content Marketing
  • Harness the power of online story-telling. Learn how to generate content ideas, amplify your success with SEO and launch email campaigns.
• Paid Advertising
  • How does paid marketing differ from organic content creation? Get the answer in this course, and learn key principles of Facebook and Google Advertising.
• Data Led Decision Making
  • Let’s talk numbers! Discover how to use qualitative and quantitative data tools to improve your digital strategies.
• Introduction to eCommerce
  • How can you sell products and services online? Learn how to create an online store and help customers discover your offerings.
• Website Content Management Systems
  • Dip your toe in website creation. Learn how to navigate the WordPress dashboard, and create pages and posts. Understand website SEO and UX/UI design.
• Craft your Career
  • Learn how to practically use AI tools in the workplace or business to enhance your digital skills.

Course Specialisations (Electives)

• Paid Advertising
  • This Paid Advertising specialisation covers Meta Digital Marketing Associate fundamentals and specializes in Google Search Ads and Google Display Ads.
• Data Analytics
  • The Data Analytics specialisations covers Google Analytics, Google Ads Measurement and Meta Marketing Analytics for professional digital marketers.
• Content Marketing
  • The Content Marketing specialisation, covers all things content related. Providing instruction and insights into the strategies, principles, and practical skills involved in creating, distributing, and managing content to attract and engage a target audience.

Criteria

• Applications for cohort 4.0 are open to only Kenyan and Nigerian residents.
• Anyone who is 18-35 years old and wants to kick start their career within the Digital marketing industry, Freelancers or Entrepreneurs looking to increase their digital footprint.
• The programme starts in 07 February 2024.

For more information, visit Digify Africa.