Now Open: Hospitality Growth Programme (South Africa)

It’s a practical support programme to help hospitality entrepreneurs grow their businesses and make a bigger impact.

It gives business owners the confidence and knowledge to improve their finances, reach more customers, build better systems, and grow with purpose – while feeling supported every step of the way.

Purpose

• To help local entrepreneurs build businesses that create jobs, strengthen communities, and shape a new future for the South African hospitality industry – one that’s proudly local, inclusive, and full of heart.

Programme Phases

• The programme will run for a total of 9 months. The 9 months of business development support will be rolled out into phases as follows:
  • Phase 1 is 6 months – focuses on business fundamentals like pricing, digital marketing and operations for 60 businesses
  • Phase 2 is 3 months – dives into branding, scaling and strategic partnerships for 30 businesses

Benefits

• Business skills workshops
• Group Mentoring
• Media, marketing & brand building interventions
• Peer to peer community & networking
• Personal and business financial Management
• Pitching coaching sessions
• Leadership and Ethics

Eligibility Criteria

• The applicant must be an accommodation owner, minimum two rooms available for short-term rental purposes
• The business must be at the establishment stage, ready to grow and show job growth potential
• Annual turnover of the business should range from R50 000 to R5 million
• The business must be at least 51% black owned and managed
• Applicant should be a South African citizen, and the business should operate within these selected areas (Western Cape at the Cape West Coast, KwaZulu Natal at the Durban North Coast and Mpumalanga Lowveld – Outer Kruger area)
• Desire to grow and formalise their business, legally compliant or the desire to be compliant
• Rural/Peri urban across the three regions
• The applicant must be working in the business on a full-time basis

For more information, visit Fetola.