Deadline Date: May 22, 2026
The Zepto Nova Pitch in 10 Programme is inviting applications from startups and MSMEs to accelerate India’s manufacturing and consumer product ecosystem through improved market access, distribution, and logistics support.
The programme focuses on manufacturing, consumer products, FMCG, hardware, electronics, apparel, fashion, packaging, market access, distribution support, logistics enablement, startup acceleration, innovation, hyperlocal retail, and Make in India initiatives.
Zepto Limited, in collaboration with Startup India, has launched this nationwide initiative to support startups and MSMEs facing challenges related to retail distribution, product visibility, warehousing, and last-mile delivery. The programme aims to help emerging businesses bring innovative products to customers more efficiently through Zepto’s nationwide hyperlocal network.
The initiative is designed to reduce barriers that prevent startups from scaling their products in the consumer market. It seeks to improve speed to shelf, expand consumer discoverability, and provide seamless logistical support for participating businesses across India.
Startups working in FMCG, hardware, electronics, apparel, fashion, packaging, and other consumer goods categories will have the opportunity to pitch their innovations directly to Zepto’s leadership team. Between April and July 2026, Zepto plans to onboard promising homegrown products onto its platform and encourage marketplace sellers to list products developed by participating startups and MSMEs.
The programme is open to startups recognised by the Department for Promotion of Industry and Internal Trade and registered on the Startup India platform, as well as MSMEs and entrepreneurs with market-ready products and sales traction.
For more information, visit Startup India.
