Africa: Digital Accelerator Program – Cohort 2

They aim to be the leading digital accelerator program in Africa. They have established partnerships with local organizations to expand the reach of the program and ensure that they can effectively support SMEs in emerging communities across the continent.

Learning Modules

• Selling Techniques
  • In this module, participants will learn essential selling tips and ideas to drive sales, build relationships with customers, and increase their revenue.
• Marketing Strategies
  • In this module, participants will be learning the fundamentals of social media marketing, strategies for personal branding, brand perception, and many more.
• Financial Literacy & Management
  • In this module, participants will be learning all about cash management, budgeting, tracking, and securing funding for your small business.
• Legal Counselling
  • In this module, participants will learn the importance of contracts for employees, vendors, and relevant stakeholders. Knowing your employment and labour law, privacy, and protecting the data of your clients.

Key Benefits Of The Program

• Training on business acumen: sales, marketing, finance & legal.
• Mentorship from business experts
• Access to business resources
• Exclusive access to community events
• Certificate of completion
• Strategic partnerships
• 24/7 support

Duration: The accelerator program runs quarterly, with each cohort lasting approximately 4 weeks. The four program modules are led by expert facilitators every weekend.

Application Criteria

• Must be a business owner based in Africa
• Must be between ages 18 – 40
• Must be committed to attending the virtual sessions and group calls
• Eager to volunteer and participate in community sessions.
• Successful applicants will have the opportunity to participate in a 4-weeks intensive business training in May 2024.

For more information, visit SME Growth Lab Africa.