Deadline: 9 June 2025
The Foundation for Partnership Initiatives in the Niger Delta is inviting qualified branding agencies to craft a distinctive brand identity for its new SPV, supporting SMEs in energy, agriculture, and youth sectors in the Niger Delta.
This assignment includes the development of a comprehensive branding strategy, naming, logo design, brand messaging, digital assets, and marketing and collateral to position the SPV as a trusted, impact-driven financing vehicle that drives sustainable development.
Aims
- The SPV aims to provide concessional debt capital to SMEs in critical sectors like Access to Energy, Food and Agriculture, and Youth Entrepreneurship, with a focus on the Niger Delta region.
- The branding will position the SPV as a key source of local currency financing for SMEs, supporting sustainable development and inclusive growth in Nigeria. The brand should communicate the SPV’s impact in bridging the financing gap for growth-stage businesses.
Scope
- The branding agency will develop a complete brand identity, including:
- Brand Strategy: Defining the SPV’s value proposition, mission, and messaging framework.
- Brand Identity Design: Creating the brand name, logo, tagline, and visual identity.
- Brand Story & Messaging: Crafting the SPV’s narrative and tailored messaging for stakeholders.
- Digital Branding: Designing an engaging website, social media templates, and digital assets.
- Collateral Design: Developing materials like brochures, business cards, and investor decks.
- Launch & Communications Strategy: Proposing strategies for brand launch and promotions.
Categories
- With an overarching goal of increasing income and employment in the region, PIND has two primary programs:
- Economic Development: Facilitates inclusive, sustainable, and diversified economic growth enabled by improved analysis, advocacy, and capacity building of market actors.
- Peace Building: Strengthens conflict management systems and capacities for enabling peace & economic growth, utilizing analysis & advocacy to address constraints to peace.
Duration
- The services will be required from June 15th – September 30th 2025 with the possibility of an extension based on performance and PIND’s requirements.
Target Audience
- The brand will target SMEs, impact and commercial investors, DFIs, foundations, government bodies, and policymakers.
Eligibility Criteria
- Agencies should have experience in branding for financial services or impact investment, particularly in Sub-Saharan Africa or emerging markets. Strong portfolios and expertise in communicating complex financial and social objectives, and experience with cross-sector (private sector, government, philanthropy) language and dynamic within a blended finance context are required.
Evaluation Criteria
- PIND will assess proposals based on creativity, understanding of the SPV’s goals, agency experience, and cost-effectiveness, industry experience and portfolio (visual design, messaging, digital marketing & social media), evidence of cross-sector understanding and experience.
- Agencies should have clear processes, and measurable results; with a proven track record, clear communication, and a focus on creating measurable outcomes.
Application Requirements
- The proposals must include:
- Agency profile highlighting experience and qualifications.
- Examples of relevant work and references from previous clients.
- Project approach, proposed work plan for the scope of services.
- Detailed financial proposal, including cost breakdown denominated in Nigerian Naira.
For more information, visit PIND.
