Launchpad: Immersive & Creative, Coventry & Warwickshire – R1 CR&D (UK)

The funding will support projects across the three Launchpad competition strands that target the innovation cluster centred on Coventry and Warwickshire.

The aim of this competition is to support outstanding innovation projects led by businesses. Your business must be active or growing work activities in the immersive and creative industries cluster centred on Coventry and Warwickshire in the West Midlands.

In support of the Government’s Levelling Up goals, they reserve the right to prioritise projects that:

• are shorter in duration
• significantly advance innovation in immersive and creative industries in priority markets
• are led by businesses already based in the innovation cluster
• have greater levels of activity outside the Greater South East

Specific Themes

• Your project can focus on developing and applying technologies including one or more of the following:
  • digital media
  • mixed media
  • augmented reality
  • virtual reality
  • virtual production
  • game engine and 3D environments
  • simulations and data visualisations
  • performance and motion capture
  • gesture and facial recognition
• Your project can be aimed at application in one or more of the following market sectors and industries:
  • creative industries
  • video game development
  • screen sector
  • healthcare
  • education
  • future mobility
  • manufacturing
  • retail
  • tourism, leisure and sport

Project Size

• Your project’s total grant funding request must be between £150,000 and £1 million.

Projects they will not fund

• They are not funding projects that:
  • do not contribute to innovation activity in the immersive and creative industries cluster centred on Coventry and Warwickshire are within scope of the Cluster management strand of this Launchpad competition
  • request grant funding of less than £150,000 or more than £1 million
• They cannot fund projects that are:
  • dependent on export performance, for example giving a subsidy to a baker on the condition that it exports a certain quantity of bread to another country
  • dependent on domestic inputs usage, for example giving a subsidy to a baker on the condition that it uses 50% UK flour in their product

Who can apply?

• Your project
  • Your project must:
    • last between 6 and 18 months
    • intend to exploit the results from or in the UK
    • start at the earliest on 1 April 2024
    • end by 30 March 2026
  • Under current restrictions, this competition will not fund any procurement, commercial, business development or supply chain activity with any Russian and Belarusian entity as lead, partner or subcontractor. This includes any goods or services originating from a Russian and Belarusian source.
  • To lead a project your organisation must:
  • be a UK registered business of any size
  • be or involve at least one grant claiming micro, small or medium-sized enterprise (SME)
  • collaborate with other UK registered organisations
  • be active or growing your work activities in the immersive and creative industries cluster centred on Coventry and Warwickshire in the West Midlands
  • have a demonstrable ambition for business growth
• Project team
  • To collaborate with the lead, your organisation must be one of the following UK registered:
    • business of any size
    • academic institution
    • charity
    • not for profit
    • public sector organisation
    • research and technology organisation (RTO)
  • The contribution of project partners must add to the innovation led growth of the cluster.
  • Each partner organisation must be invited into the Innovation Funding Service by the lead to collaborate on a project. Once partners have accepted the invitation, they will be asked to login or to create an account in the Innovation Funding Service. They are responsible for entering their own project costs and completing their Project Impact questions in the application.
  • To be an eligible collaboration, the lead and at least one other organisation must apply for funding when entering their costs into the application.
• Non-funded partners
  • Your project can include partners that do not receive any of this competition’s funding, for example non-UK businesses. Their costs will count towards the total project costs.
• Subcontractors
  • Subcontractors are allowed in this competition. Their contribution must add to the innovation led growth of the cluster.
  • Subcontractors can be from anywhere in the UK and you must select them through your usual procurement process.
  • All subcontractor costs must be justified and appropriate to the total project costs.
• Number of applications
  • A business can lead on only one CR&D strand application for this competition, but can be included as a collaborator in any number of applications.
  • If an organisation is not leading any application, it can collaborate in any number of applications.

For more information, visit Innovate UK.