Call for Submissions: European Film Sales Agent

Objective

• Within the specific objective of promoting competitiveness, scalability, cooperation, innovation and sustainability, including through mobility, in the innovation, competitiveness and scalability of the European audiovisual sector, one of the priorities of the MEDIA strand is:
  • To enhance the circulation, promotion, online and theatrical distribution of European audiovisual works, within the Union and internationally in the new digital environment; including through innovative business model.

Themes and Priorities

• The MEDIA strand shall provide support for the following measure:
  • Support to international sales and circulation of non-national European works on all platforms (e.g. cinema theatres, online) targeting both small and large sized productions, including through coordinated distribution strategies covering several countries and encouraging the use of subtitling, dubbing and where applicable, audio description tools.
  • The European Film Sales support shall encourage and support the wider transnational distribution of recent European films by providing funds to European sales agents, based upon their performance on the market, for further reinvestment in the acquisition, promotion and distribution (including online) of recent non-national European films.

Funding Information

• Topic budget: European Film Sales EUR 5.150.000
• Project budget (maximum grant amount): EUR 750.000 per project.
• Projects duration between 12 and 24 months.

Eligible Activities

• There are two phases for the funded activities:
  • The generation of a potential fund which will be attributed according to the performance of the company on the European market.
  • The implementation of the action – the potential fund thus generated by each company must be reinvested in:
    • minimum guarantees or advances paid for the international sales rights on eligible non-national European films;
    • the promotion, marketing and advertising on the market of eligible nonnational European films.

Expected Impact

• Improvement in the trans-national distribution of recent non-national European films;
• Increase in the investment in the production, acquisition, promotion, theatrical and online distribution of non-national European films;
• Develop links between the production and distribution sector thus improving the competitive position of non-national European films.

Eligibility Criteria

• In order to be eligible, the applicants (beneficiaries and affiliated entities) must:
  • be legal entities (public or private bodies)
  • be established in one of the eligible countries, i.e.:
    • Creative Europe Participating Countries:
      • EU Member States (including overseas countries and territories OCTs))
      • non-EU countries:
        • listed EEA countries and countries associated to the Creative Europe Programme
  • be established in one of the countries participating fully in the MEDIA strand of the Creative Europe Programme and owned directly or indirectly, wholly or by majority participation, by nationals from such countries. When a company is publicly listed, the location of the stock exchange will in principle determine its nationality
  • be a European Sales Agent, i.e. a European company acting as an intermediary agent for the producer, who specialises in the commercial exploitation of a film by marketing and licensing a film to distributors or other purchasers for foreign countries
  • be appointed by the producer of each film declared or supported by way of a written contract or agreement to sell the film in at least 10 countries participating in the MEDIA strand

For more information, visit EC.