RFPs: PR Agency Empanelment for SBI Youth for India Fellowship – India

Objectives of PR for the YFI Fellowship Program

• To inform relevant target groups about the Fellowship.
• To build a narrative that inspires a diverse pool of applicants from India and abroad to aspire and apply for the program.
• Media outreach among Nepal, Bhutan, and other countries with NRI & OCI residents.
• To leverage print and digital media to position the Fellowship as one of the top Fellowships in the country.
• Increase the visibility of the Fellowship.
• Generate positive media coverage.
• Reputation and relationship management for the Fellowship.
• Increase brand awareness and reach.
• Strengthen relationships with existing media partners and build new relationships.
• To drive applications through PR and increase the leads.

Strategic Support

• Content development and curation for print and digital formats
• Management of media relationships
• Influencer introductions and relationship management
• Ideation, building and seeding of story pegs
• Speaker/panel participation opportunities
• Crisis communication counsel and support
• Media familiarization sessions for spokespeople

PR Targets

• Covered by top-tier mainlines, CSR and financial media
• Weekend publications & magazines for large features
• International media
• Thematic area based publications
• Subscription-based media
• Electronic media/digital channels
• Bloggers, vloggers and influencers
• Visibility in broadcast media

PR Deliverables

• Agenda-based media interactions.
• Relationship-building meetings.
• Press release creation and dissemination
• Authored articles, editorials, etc.
• Published edits/contributory articles/ blogs.
• Industry story participation opportunities.
• Speaker opportunity/panel placement.
• Response to media inquiries & crisis communications support

Pre-Qualification Criteria

• The Agency should have a proven track record of working with reputed brands in the social development sector.
• The Agency should be registered with its Head Office in India.
• The Agency should have the following:
  • Minimum Years of Existence: 02
  • Minimum Number of Development Sector Projects: 05
• Employees:
  • Minimum Number of Employees: 12
• The Agency should be a registered PR Agency/organisation.
• The Agency should not have been blacklisted by any Government Agency/PSU/Central/State agency or under a declaration of ineligibility for fraudulent or corrupt practices.

For more information, visit SBI Foundation.