Deadline: 1 December 2023
The Mesirat Entrepreneurship Program is offering resources and support to 100 creative business owners.
The Mesirat program aims to create 1 million job opportunities for gig workers over the next 5 years. They are looking for companies in the gig-matching industry and will help them grow their businesses quickly.
The program assists entrepreneurs:
- Reach market fit
- Reach growth stage
- Fast-track their learning curve
- Get better visibility in the Ethiopian market
What are the supports included?
- Technology
- Access to a white labeled system for collecting applications/register, customizable vetting, onboarding users, and matching users.
- Marketing
- Assistance with developing and executing marketing campaigns that reach potential customers and target groups.
- Partner network
- Access to a network of businesses and organizations that can help entrepreneurs grow their businesses.
- Access to expert advisors
- Assistance with developing and executing marketing campaigns that reach potential customers and target groups.
- Finance
- Businesses and gig workers can get qualified financing through this program.
- Service providers
- Skilled service providers can help you enhance your social media strategy, boost your sales, and provide tailored services based on your individual requirements.
- Mentorship
- Guidance from experienced entrepreneurs who can help entrepreneurs avoid common pitfalls and make better decisions.
- Also included:
- Two-to-four hours of workshop training and consulting each week (for three months). Ongoing interaction with service providers.
Who is eligible?
- Registered license in Ethiopia
- Tested idea with proof of concept
- Scalable business model
- Experienced team that is working on their idea full time
- Business that has been working for at least 6 months
- Professional gigs with multi-sided marketplace matching model
- Disruptive or with unique value proposition
- Special preference to those matching gig job opportunities for individuals with disabilities, internally displaced individuals, returnees and young women.
For more information, visit Mastercard Foundation.
