Deadline Date: July 10, 2026
The Barilla Group, in collaboration with Almacube has launched a Call for Innovation to identify cutting-edge technologies and solutions that solve strategic business challenges.
The initiative focuses on three strategic challenge areas: Redefining Everyday Meals, Mood Boost in Motion, and Next-Gen Smart. Through these business-driven challenges, the program aims to test and validate advanced solutions within Barilla Group’s operational ecosystem while supporting innovation across technical feasibility, user desirability, and economic viability.
Selected innovative companies will work directly with Barilla Group experts to adapt and test their solutions in real-world operational environments through a targeted Proof of Concept (PoC). The PoC phase is designed to validate whether a technology, ingredient, or solution can function effectively within Barilla Group’s context, demonstrate usability and consumer or employee relevance, and assess scalability and potential return on investment.
Participants invited to the co-design phase will receive a funding contribution of €10,000 to support travel expenses and PoC delivery activities. The initiative is designed to help innovators accelerate validation, gain access to real business use cases and data, and establish the foundation for long-term strategic collaboration with Barilla Group.
The program is open to innovative companies and solution providers developing technologies or products relevant to the three identified challenge areas. Applicants must demonstrate solutions that can be tested and validated within Barilla Group’s ecosystem through a collaborative Proof of Concept process.
For more information, visit Barilla Group.
