Famous Amos Ingredients for Success Entrepreneurs Initiative (US)

The 2024 Ingredients for Success Entrepreneurs Initiative is a national award program hosted by Famous Amos and its community partner, the U.S. Black Chambers, Inc. IFS aims to provide Black-identifying startup/early-stage business owners with the tools and resources that lead to long-term success. As of 2024, Ingredients for Success is in its fourth year. Each year, or cycle, presents three business owners with a $50,000 capital award as well as resources and mentorship services from the program’s community partner.

Program Purpose

• Famous Amos continues this initiative in honor of the brand’s founder, Wally Amos, to create pathways for Black business owners to thrive. Famous Amos remains committed to advancing racial equity through its work as a company and its connection to the communities it serves.

What you will get?

• Ingredients for Success awards include a $50,000 capital award from Famous Amos and a suite of mentorship tools and resources from the U.S. Black Chambers, Inc. that advance entrepreneurial strategies and know-how. Awardees also receive both nationwide and local publicity.
• Additional Prizing
  • Ten Finalists will:
    • Receive access to one additional existing signature USBC program and two mentoring workshops through March 31, 2025
    • Receive access to proprietary USBC programming and events

Eligibility Criteria

• Business must be at minimum 90% Black-owned.
• In business for 5 years or less.
• Headquartered in the United States (excluding Puerto Rico, the U.S. Virgin Islands, and other Commonwealths, Territories, and Possessions).
• Business must be owned by owners 21 or older at the time of submission of entry.

For more information, visit Famous Amos.