Deadline: 3 April 2025
Improve your online presence to attract customers and close the sale. The Tourism Digital Assistance Program (TDAP) will help eligible tourism businesses increase their visibility online and provide the services customers expect, like online booking. Tourism Nova Scotia (TNS), in partnership with Digital Nova Scotia (DNS), will connect you with a qualified digital consultant to enhance or develop effective digital marketing or e-commerce tools.
Funding Information
- Eligible applicants will complete an online application, outlining their digital challenges and opportunities. Approved applicants will be matched with a qualified consultant for up to $5,000 (tax inclusive) in services. Of this amount, up to $1,000 can be used for subscription services and digital campaign testing, and up to $3,000 can be used for photography or videography services. Any remaining funds will be allocated towards additional services offered through this program.
- Projects will start between late spring and fall, depending on participant preference, and must be completed by March 31, 2026. Approved applicants will enter into a Letter of Agreement with DNS, commit to timely task completion and communications between DNS, TNS, and a digital consultant, and complete an end-of-project report within required timelines. An orientation session will take place with approved participants at the start of the project.
Priorities
- TNS and DNS are dedicated to advancing equity, diversity, inclusion and accessibility (EDIA) in Nova Scotia. They encourage and prioritize applications from equity-seeking businesses and organizations, as well as those that offer tourism activities that amplify and reflect equity-seeking communities, experiences and voices. For example, preference will be given to applications from Mi’kmaw and African Nova Scotian businesses and organizations.
- A panel from TNS and DNS will review and score applications. In addition to prioritizing EDIA applicants, priority is given to:
- Tourism businesses and organizations whose primary focus is attracting and servicing visitors. Preference will be given to applicants offering tourism products and experiences that appeal to their target markets, including Nova Scotia’s authentic culture and heritage, local flavours, outdoor and coastal activities.
- Applicants who demonstrate a clearly defined digital need and commitment to enhancing their online presence.
- First time applicants. If a past TDAP participant, please clearly identify in your application how additional services will support and build on previous work completed through the program.
Eligibility Criteria
- Tourism businesses and organizations must:
- Meet the requirements and be listed on NovaScotia dot com
- Meet all required permits, licenses, and permissions to operate.
- Currently open to travellers or plan to be open in 2025.
- Demonstrate a need to update a component of their online presence and implement the identified goals and outcomes prior to March 31, 2026.
- Be in good standing with the provincial Registry of Joint Stock Companies, and the Province of Nova Scotia. TNS is a division of the Department of Communities, Culture, Tourism and Heritage. Roofed accommodations must be registered with the province’s Short-term Rentals Registry.
Ineligibility Criteria
- If you are ineligible for NovaScotia dot com, you are not eligible for the program.
- Applicants with overdue program reporting/deliverables with DNS or TNS will not be eligible.
For more information, visit DNS.
