Open Call for European SMEs and Start-ups

The business mission focuses on digital industry sectors and related value chains, including AI transformation (AX), electronic parts and materials, advanced mobility, robotics, and WEB 3.0/XR technologies. The initiative aims to support the internationalisation of European SMEs and innovative enterprises by facilitating business partnerships, market access, technology collaboration, and investment opportunities in the Republic of Korea.

The EU Business Hub @ Korea Electronics Show 2026 will select up to 50 European SMEs to participate in a five-day business mission taking place from 12 to 16 October 2026 in Seoul. Participants will exhibit their products and services at the EU Pavilion during the Korea Electronics Show (KES) 2026, one of the country’s major international electronics exhibitions that attracts thousands of visitors and hundreds of exhibitors.

The programme is designed to help European companies connect with Korean buyers, distributors, research institutions, business partners, and investors interested in advanced electronic equipment and emerging technologies. Through dedicated networking activities and business engagement opportunities, participating companies can explore new partnerships and strengthen their presence in the Korean market.

Selected companies will benefit from pre-arranged business matchmaking meetings with carefully selected organisations in the Republic of Korea. Participants will also receive market intelligence and sector-specific briefings to better understand market structures and emerging opportunities.

In addition, the programme offers financial support for selected customised services, including translation, printing, legal advice, and booth decoration, with up to 80 percent of eligible costs covered and a maximum contribution of €1,000. Hotel accommodation support is also available, covering up to €1,000 for one room per company for four nights during the mission.

For more information, visit EU Business Hub.