Deadline Date: May 11, 2026
The AO Startups programme by Tennis Australia supports innovative startups developing technology solutions in sport, health, and entertainment by providing access to elite sporting environments and industry networks.
The focus areas of this programme include robotics in sport, live event technology, padel-related products and services, community sport technology, and wildcard innovations that aim to transform sport, entertainment, health, or sustainability sectors.
AO Startups is designed to accelerate high-potential founders by offering opportunities to build, test, and pilot their technologies at the Australian Open and other Tennis Australia platforms. It aims to foster innovation that enhances sporting experiences and addresses key challenges within the sports and entertainment industries.
The programme seeks startups that are developing groundbreaking technologies capable of improving how sport is played, experienced, and delivered. This includes solutions that enhance stadium experiences, fan engagement, media interactions, event management, and grassroots sports participation.
Participants in the programme benefit from piloting and proof-of-concept opportunities, allowing them to test their technologies in real-world environments at major sporting events. This enables startups to gain valuable insights and refine their products based on direct user feedback.
Selected startups also receive brand credibility by being officially recognised as AO Startups, which can be used in communications and promotional activities to strengthen visibility and market positioning.
The programme provides access to a network of Tennis Australia executives, venture capital professionals, and industry leaders, helping startups build strategic connections that support long-term growth and development.
In addition, participants receive support in product development through expert advice, testing opportunities, and exposure to real sporting environments, helping them achieve stronger product-market fit and accelerate their innovation journey.
For more information, visit AO STARTUPS.
