Deadline Date: June 5, 2026
The Farmers Market Promotion Program is inviting grant applications to support the expansion of direct producer-to-consumer markets to improve access to locally and regionally produced agricultural products.
The focus areas of the program include the development, coordination, and expansion of direct producer-to-consumer marketing, strengthening farmers markets and related local food systems, and increasing access to and availability of locally and regionally produced agricultural products.
This funding opportunity is issued by the U.S. Department of Agriculture through the Agricultural Marketing Service to strengthen local food distribution systems by supporting initiatives that directly connect producers with consumers. The program is designed to enhance market access, improve coordination among stakeholders, and expand opportunities for agricultural producers to sell directly to end users.
The program provides competitive grant funding to eligible applicants for projects that contribute to the growth and sustainability of direct marketing channels. The total estimated funding available for this program is 13,840,000 dollars, with individual awards ranging from a minimum of 50,000 dollars to a maximum of 500,000 dollars.
Eligible applicants are defined in the official Notice of Funding Opportunity, along with associated partner entities. Applicants are required to review the eligibility section for full details to ensure compliance with program requirements before submitting an application.
Through this initiative, selected projects are expected to strengthen farmers markets, improve direct marketing infrastructure, and enhance consumer access to locally produced agricultural goods, thereby supporting stronger and more resilient local and regional food systems.
For more information, visit Grants.gov.
