Deadline Date: February 12, 2026
The NSW Government administered by Sound NSW under the Department of Creative Industries, Tourism, Hospitality and Sport supports the development of significant technology, digital tools and online collaboration to connect fans with NSW music.
The program is designed to sustain a thriving grassroots music ecosystem that builds audiences, promotes NSW music and supports local music collaboration. It aims to build audiences and promote NSW music, increase engagement with local music through content creation, collaboration and partnerships, leverage technology solutions to enhance collaboration and innovation, strengthen music communities in Western Sydney and regional NSW, and amplify the work of priority communities to build a diverse contemporary music sector.
Funding can support activities such as significant technology projects providing solutions to grow audience engagement including digital platforms, tools and AI, curated digital content highlighting NSW music artists to drive local music discovery, and collaborative marketing campaigns supporting a local music scene or community. The program provides grants of up to $200,000 to support costs relating to new and existing digital platforms, online infrastructure, software and AI tools, marketing and promotion, salaries, wages and fees for staff, industry professionals, artists, consultants or technical services, venue hire, catering and production costs, travel and accommodation costs, and administrative costs.
This grant is open to music businesses and industry professionals currently based in NSW who possess an active ABN and a bank account matching the ABN details. Applicants must also demonstrate partnerships with music businesses or industry professionals working in contemporary music to be eligible for consideration.
For more information, visit NSW Government.
