Visitor Experience Enhancement Program Northern Territory (Australia)

This program aims to assist the tourism industry to undertake projects that will improve the on-ground visitor experience in the Northern Territory (NT).

To be successful, projects need to:

• be strategic in nature by delivering benefits to an individual business, multiple businesses or to a region.
• have a significant NT tourism focus.
• be able to demonstrate through existing customer feedback the need for the visitor experience enhancement.
• demonstrate how the proposal will enhance the visitor experience, increase favourable reviews and increase visitor numbers.

Funding Information

• One-off funding of up to $100,000.

Eligible Projects

• infrastructure upgrades to address shortcomings in the current visitor experience.
• implementation of new equipment or technology to enhance a tourism retail experience.
• development of new visitor experiences that diversify the tourism offering in the region based on customer feedback.
• upgrades to infrastructure or product that improves safety for customers or staff.
• improved disability access i.e. access ramps, accessible bathrooms, audio tours, vehicle modifications.
• new tourism offerings and/or products that contribute to the conservation of the Territory’s natural and cultural values through enhanced sustainability.

Ineligible Activities

• Applications will not be accepted for:
  • the purchase or lease of mobile/ portable assets including, but not limited to, computers (e.g. desktops or laptops), televisions, power tools, motor vehicles (e.g. cars, buses or motorcycles) and boats.
  • activities/works/product orders that have commenced before the grant has been approved.
  • upgrading or developing facilities predominantly for local community use or where there is no clearly defined visitor benefit.
  • marketing, advertising and product promotion activities.
  • regular repairs and maintenance.
  • administrative or running costs that are normally the responsibility of a business (e.g. rent, insurances, auditing and finance costs etc.), state or territory administration or local council.
  • wages or salaries for an applicant’s employees.
  • training costs for implementation of new technology.
  • purchase or lease of real estate of any type.

Eligibility Criteria

• To be eligible, businesses must:
  • be a Territory tourism business enterprise with a significant NT tourism focus.
  • have an online booking system, or have applied for one at the time of application.
  • be Australian registered.
  • have a current Australian Tourism Data Warehouse (ATDW) listing or have applied for one at time of application.
  • currently operate in the NT.
  • be a member of a peak industry body.
  • employ NT residents.

For more information, visit Australian Government.