Open Call: BlueInvest Readiness Assistance Coaching Programme

Benefits

• For the third edition of the BlueInvest, 100 companies will be selected to benefit from the Readiness Assistance programme. Participants to the programme will:
• Receive feedback on their investment readiness level and a set of recommended coaching packages based on their needs analysis.
• Be matched with a dedicated business coach.
• Receive targeted assistance from their business coach, who will provide one-to-one coaching sessions over a 3-month period.

What they offer?

• Pre-assistance discovery workshop
  • Get to know your coach, discuss the assessment results and receive a first diagnostic of your company’s business dimensions.
  • Fine-tune coaching needs and receive a tailored coaching plan with an emphasis on measurable objectives.
• Pitch doctor
  • Develop your pitching presentation.
  • Communicate with impact: rehearsals and live feedback.
  • Physical and virtual pitching preparation.
• Internal and sustainability reporting.
  • Sustainability reporting framework and tools to measure, track, and disclose your ESG performance in line with EU regulations and investor expectations.
  • Hands-on guidance on integrating sustainability considerations throughout your operations, from carbon footprint assessment to developing a roadmap for emissions reduction and resource efficiency improvements.
• Operational excellence
  • Verify your company’s value chain from sourcing, to production and distribution.
  • Identify and receive support to develop strategic commercial partnerships.
  • Assess your current team structure and skillset.
• Market readiness, product & innovation
  • Refine and validate your product fit versus the market needs
  • Review the product’s business model
  • Identify and target reference customers
  • Receive technical and IP mentorship, if applicable
  • Mainly for early-stage start-ups
• Marketing & growth strategy
  • Refine the communication strategy of your company’s value proposition.
  • Analyze key marketing and sales channels.
  • Reinforce your lead generation strategy and market segmentation.
  • Receive guidance for the identification of potential clients, partners and resellers.
  • Obtain an overview of your sales cycle.
  • Challenge the user experience journey.
  • Master client feedback.
• Improving investment readiness and reaching bankability
  • Essentials of business case with a focus on profitability and revenue-generation potential.
  • Challenge key financial indicators for investors’ due diligence (e.g. cash-flows, NPV, ROI, IRR).
  • Develop and fine-tune your business plan.
  • Review and align your financial strategy with your market plan.
  • Identify your company’s financing needs.
• Access to finance
  • Define your fundraising strategy (equity, debt).
  • Identify a list of potential investors and other financing sources.
  • Review guidelines for the development of documentation for investors.
  • Define your approach for short-listing of key leads, meeting preparation and deal analysis.
  • Receive support for negotiations and pitch presentation.
• Corporate strategy
  • Refine your company’s strategy, vision, and mission.
  • Challenge your value proposition and define your Unique Selling Point.
  • Verify your business model and fine-tune your company’s goals and KPIs.

Eligibility Criteria 

• Please be informed of the following selection criteria to be eligible for the program:
  • EU headquartered company.
  • TRL 4 or higher.
  • You have an innovative and sustainable product/solution for the Blue Economy.
  • You cannot be a previous Readiness Assistance Beneficiary.

For more information, visit BlueInvest.