Avery Dennison Stretch Accelerator Program (Cohort 3)

The program is a non-dilutive startup accelerator that concentrates on Customer engagement, Sustainability and Materials Innovation. Join a community of like-minded disruptors and tap into the limitless possibilities. It’s a unique opportunity to participate in an ecosystem where your revolutionary ideas are nurtured, refined, and propelled into the global spotlight.

The program is designed in two phases. In the first phase the accepted companies will work on pilot design and development with the Avery Dennison program team and your team leads. The second phase will involve the execution of the pilot. Additional programming such as webinars, office hours and programming will be provided to support the companies with their growth and scaling goals.

Cohort 03 Challenge Statements

• Challenge Statements 1 + 2
  • Theme 1: Next-generation energy storage materials
    • Battery technology keeps evolving to meet the technology trend with increasing power density. One path is developing new cell chemistry like solid-state batteries or fuel cell batteries.
    • Challenge 1: Improve performance of batteries
      • Solution Examples
        • Activable high-shear adhesives
        • Insulation improvements through next-gen compounds
        • Coatings to improve fire retardancy
        • Products that aid in transition to solid-state batteries or fuel cells
    • Challenge 2: Optimize costs for energy storage
      • Solution Examples
        • Alternative material to replace 1+ materials used today
        • Method/material to speed up the current film/tape coating manufacturing process, e.g., changing the solvent-based electrode coating process to dry coating process
• Challenge Statements 3 + 4
  • Theme 2: Maximizing Consumer Experiences
    • They are looking for ways to enable brands to build stronger connections with their consumers while at the same time giving consumers more flexibility in defining the product and experience at the point of sale.
    • Challenge 3: Enhancing Physical and Digital Retail experiences
      • Solution Examples:
        • Technologies that allow customization of color, graphics, fit, performance, waste reduction in supply chain, after the product has been produced but before point of sale (single unit or multiples); e.g., Nike By You
        • Software as a service that helps manage the supply chain to enable product customization (e.g., Where a user is able to order the addition of ‘name block & numbers’ to a sports jersey)
        • Technologies that remove/reduce friction make it easier for a consumer to research, evaluate, make purchasing decisions, connect with like-minded consumers (community building), find and fill their orders and pay for in a seamless manner, making it more customizable and digital-friendly/capable.
    • Challenge 4: Brand Protection
      • Solution Examples:
        • Authentication technologies that can be applied/integrated using market available printing technologies
        • Solutions that enable integration of digital triggers into textile or other mediums that can be permanently attached to a garment
        • Authentication solutions that can be covert (where the consumer can’t see it) or overt (consumer can see and authenticate it) serialization, just not being able to be copied.
        • Authentication solutions for resale from one consumer to another and incorporate a feature for DPP (Digital Product Passport)
• Challenge Statements 5
  • Theme 3: Sustainable Packaging
    • Sustainability is at the core of what they do. Avery Dennison has ambitious targets concerning reduced waste, recycled content, and the recyclability and compostability of the products.
    • Challenge 5: Enabling Packaging Reuse
      • Solution Examples
        • Solutions to manage reusable supply chains
        • Solutions for reverse logistics of reusable packaging, including packaging return, sorting, transportation of packaging
        • Reuse solution for sports and music events
        • EOL Recycling solutions for metal-based digital triggers like RFID, NFC, BLE etc
        • AI data-driven solutions to forecast demand and increase return rate
        • Alternative decoration and packaging solutions that enable packaging reuse
        • Washing solution for reusable packaging
        • Quality inspection for reusable packaging

Why Choose AD Stretch?

• Pilot Funding
  • Take the unique opportunity to experiment with a paid pilot
• Rapid Growth
  • Expand your Customer base and scale up with a globally recognized leader
• Material Science Mastery
  • Leverage Avery Dennison’s decades of Material Science leadership to revolutionize your products and solutions.
• Global Network
  • Access a vast network of industry experts and mentors who can turn your startup into a global phenomenon.
• Demo Day
  • Showcase your progress to industry partners, investors and media on the highly anticipated Demo Days.

Where will the pilots take place?

• The pilots will take place in different regions where Avery Dennison has operations (APAC, EMENA, North America and LATAM.).

Criteria

• They are looking to pair with early-stage startups (pre-seed to series C) that can answer clear business problems and fit the strategic profile, expand the innovation network, and generally just do amazing, groundbreaking things together.
• All challenge areas are open to applications from all regions but some challenges will be implemented in specific regions.
• Earlier stage companies may apply but will be considered on a case-by-case basis. Approximately 30 companies will be selected, and will be brought down to a final shortlist of 6 to 10 selected startups via three selection phases.

For more information, visit Avery Dennison.