Call for Applications: New Product Development (Nigeria)

Selected and qualified processors will be supported in developing New Products (using cashew and rice /rice and cashew by-products) and launching these products into the market through a market exhibition that the project will organise.

Program Description

• The call for applications is specifically looking for processors interested in increasing the demand for their products, meeting the needs of their consumers, and increasing the income/profit from their businesses within the rice and cashew value chain.
• The new products could be in the form of:
  • Products new to the Market
  • Products new to the firm/business
  • Minor modifications of existing product(s)
  • Completely innovative
  • Improvement/Revision of existing product(s)
• The processor must be willing to develop and launch at least one (1) new product; share the recipe for this product and be available for future collaboration including monitoring and evaluation. Also, the selected processors will benefit from their Marketing Service Packages manual being developed by the project to assist processors in effectively marketing their product(s) including the newly developed one(s).

Eligible Costs

• The project will support selected processors with funds to cover the cost associated with the development and launching of the products at a market exhibition to be organised by the MOVE project in collaboration with the Federal Ministry of Industry, Trade, and Investment. However, applicants with a reasonable budget will be given preference.

Eligibility Criteria

• They are looking to partner with processors, who are agents of innovation in the rice and cashew value chains and are willing to increase the local consumption of the rice/cashew and their by-products in Nigeria.
  • Processors that are motivated & willing to change.
  • Must be operating in Nigeria
  • Must be a legally recognised business (valid business registration, business permits, etc.)
  • Have at least three (3) years of experience in the field of rice or cashew pastry and gastronomy. processing, Agri-food, cosmetics, health, etc
  • Prior plans to develop a new product (with Rice/Cashew and their by-products)
  • Novel product (new to the business)
  • Reasonable Budget based on product type
  • Must have already existing marketing channels: social media, joints, direct orders, supermarkets, etc.
  • Not less than 1 Customer-oriented new products: Edible or not, Combustible or not
  • Willingness to share product recipe, available for future collaboration & M&E Reporting

For more information, visit CARI.