Greenhouse Accelerator Program Juntos Crecemos Edition – US

This edition is an extension of the initial Greenhouse Accelerator program launched in 2018, in collaboration with PepsiCo Juntos Crecemos, part of PepsiCo’s Pep+ transformation agenda, designed to provide short and long-term support to Hispanic small businesses.

Program Focus

• The mission is to identify up to 8 high-potential emerging Hispanic-owned food and beverage consumer packaged goods small businesses. Driving growth for Hispanic founders in the food and beverage industry with operating businesses in the U.S.

Program Benefits

• Grants: Guaranteed $20,000 USD grant for each finalist. Winner awarded an additional $100,000 USD
• Guidance: Expert guidance and learning modules across all aspects of business development
• Network: Access and exposure to PepsiCo network and resources, industry experts, VCs and investors
• Collaboration: Unlocking of potential collaboration opportunities with PepsiCo
• Mentorship: Hands-on mentorship and support for refining business models, fortifying strategies, and enhancing impact
• Growth: Accelerated pathways to launch, scale, and grow your breakthrough innovations

Eligibility Requirements

• Net-revenue between $100,000 to $2,000,000 USD in the last financial year
• Be a Hispanic-owned business licensed and operating in the United States
• Be willing to work with PepsiCo Greenhouse Accelerator mentors and public relations team throughout six-month Accelerator program and attend Accelerator events
• An external third party will review all submissions. The selection committee will choose finalists based on the following criteria:
  • A clear go-to-market strategy and plan for sustained in-market execution
  • Post-prototype, ready for review with a multinational corporation or company
  • Uniqueness in the market
  • Balanced gender and ethnic diversity
  • Clear & active social responsibility mission aligned with PepsiCo’s Juntos Crecemos Strategy
  • Aligned with PepsiCo’s PepsiCo Positive Strategy
  • Scalable business model.

For more information, visit PepsiCo.