Generative AI for Virtual Worlds: Advanced Technologies for Better Performance and Hyper Personalised and Immersive Experience

Deadline: 2 October 2025

Submissions are now open for the topic “Generative AI for Virtual Worlds: Advanced Technologies for Better Performance and Hyper Personalised and Immersive Experience”.

Scope

Innovation actions proposals are expected to address:
- Generative AI – Realistic and innovative Virtual Worlds for a better immersion:
  - Proposals should use Generative AI to build on the users’ expectations to create either safe and inclusive virtual spaces, realistic environments, or creative and beyond reality ones. They should develop dynamic Storytelling and scenarios to enable creative content that is personalised leading to unique experiences for the users or shared with other users. They should also use AI to enable generation of personalised avatars aiming to provide seamless and more realistic immersive interaction.
- Generative AI – Smart digital assistance for a safe and inclusive navigation in Virtual Worlds:
  - Proposals should develop smart people-centered and accessible digital assistants and 3D chatbots (AI-enhanced communicating 3D avatars), to for example, enhance training and education, remove language barriers or language disorders through instant translation, including sign languages, remove barriers to persons with disabilities, offer sentiment analysis and behavioural decision support systems, enable users to adapt to various interlocutors from various cultures, languages and backgrounds, contributing to navigate in inclusive and safe Virtual Worlds, while offering users new adapted learning modalities. When relevant, proposals can capitalise on latest developments in generative AI, to bring step change in explainable collaborative intelligence and decision-making capabilities by dedicated specific research.

Funding Information

Budget (EUR) – Year 2025: 20 000 000
Contributions: 4000000 to 5000000

Expected Outcomes

Project results are expected to contribute to at least one of the following expected outcomes:
- Realistic, creative and innovative characters, user-tailored artefacts, and Virtual Worlds for a better immersion and significantly improved user experience.
- Smart digital assistants and 3D chatbots for a safe and inclusive navigation.

Eligibility Criteria

Entities eligible to participate:
- Any legal entity, regardless of its place of establishment, including legal entities from nonassociated third countries or international organisations (including international European research organisations) is eligible to participate (whether it is eligible for funding or not), provided that the conditions laid down in the Horizon Europe Regulation have been met, along with any other conditions laid down in the specific call/topic.
- A ‘legal entity’ means any natural or legal person created and recognised as such under national law, EU law or international law, which has legal personality and which may, acting in its own name, exercise rights and be subject to obligations, or an entity without legal personality.
To become a beneficiary, legal entities must be eligible for funding.
To be eligible for funding, applicants must be established in one of the following countries:
- the Member States of the European Union, including their outermost regions:
  - Austria, Belgium, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden.
- the Overseas Countries and Territories (OCTs) linked to the Member States:
  - Aruba (NL), Bonaire (NL), Curação (NL), French Polynesia (FR), French Southern and Antarctic Territories (FR), Greenland (DK), New Caledonia (FR), Saba (NL), Saint Barthélemy (FR), Sint Eustatius (NL), Sint Maarten (NL), St. Pierre and Miquelon (FR), Wallis and Futuna Islands (FR).
- countries associated to Horizon Europe;
  - Albania, Armenia, Bosnia and Herzegovina, Canada, Faroe Islands, Georgia, Iceland, Israel, Kosovo, Moldova, Montenegro, New Zealand, North Macedonia, Norway, Serbia, Tunisia, Türkiye, Ukraine, United Kingdom.