Films on the Move Programme: Pan-European Distribution Support for Non-National European Films

The focus areas are development of pan-European theatrical and/or online distribution strategies for non-national European films, increased investment in theatrical and/or online promotion and distribution to expand audience reach, and development of links between the production and distribution sector to improve the competitive position of non-national European films on a global market. Applications should present strategies ensuring a more sustainable and environmentally respectful industry along with gender balance, inclusion, diversity, and representativeness.

The Films on the Move action supports campaigns coordinated by the film’s sales agent for pan-European theatrical and online distribution of eligible European films. It seeks to boost the visibility and market reach of these films across Europe through enhanced promotional activities and distribution efforts. The call encourages the strengthening of partnerships between the film production and distribution sectors, fostering industry collaboration that enhances global competitiveness for European cinema. The submission deadline offers two cut-off dates in 2026, with evaluated proposals potentially awarded funding from a total budget of 21 million euros. Applicants are required to provide evidence of chosen promotional and advertisement costs backed by letters of intent from theatrical distributors. The proposal process demands clear presentation of sustainable and inclusive industry practices, promoting gender balance, diversity, and environmental responsibility throughout the funded activities. For applicants aiming to participate, extensive guidance, application form templates, and legal documentation are available through the EU Funding & Tenders Portal.

For more information, visit EC.