Deadline Date: March 16, 2026
The EIT Food is inviting startups, SMEs, research institutes, universities, scale-ups, and corporates to connect with Mars Petcare and scale innovative agrifood solutions in the pet care sector.
This initiative focuses on supporting the growth and development of agrifood innovations that contribute to a more sustainable, healthy, and trusted food system, connecting stakeholders to drive technology adoption, testing, validation, and rapid scaling of impactful solutions in partnership with global industry leaders.
The call offers a unique matchmaking opportunity, connecting cutting-edge technologies with Mars Petcare to accelerate the deployment and scaling of innovative solutions. The top 10 solutions will be invited to participate in a virtual demo day, where finalists can showcase their products, services, or technologies to key decision-makers.
The most promising solution will receive a €20,000 prize and the opportunity to develop a joint proof of concept (PoC) with Mars Petcare following the demo day. Participants will also receive direct feedback, advice, and insights from Mars Petcare experts, providing valuable guidance on product development and market potential within the growing pet care sector.
This call is open to bold innovators ready to test, validate, and scale their solutions, including startups, SMEs, research institutes, universities with partnership capacity, scale-ups, and corporates, all aiming to make a meaningful impact on the agrifood ecosystem.
For more information, visit EIT Food.
