Deadline Date: May 01, 2026
Through its Event Sponsorship Program, the City of Toronto supports organizations that produce events contributing to the growth, visibility, and sustainability of Toronto’s creative economy.
Eligible events include showcase or performance-based initiatives, events that build audiences, events promoting local talent or companies, and events that advance knowledge, innovation, collaboration, and commercialization. The program prioritizes measurable impact and accountability, requiring tracking and reporting of participant numbers, equity-related outcomes, satisfaction assessments, industry engagement, and other relevant metrics.
Eligible organizations include for-profit businesses, festivals, non-profits, educational organizations, and registered charities operating in Toronto. Applicants must provide a clear plan for measuring the outcomes and impact of their initiative, with metrics included in the funding agreement for each successful grant.
Metrics must be tracked throughout the initiative and reported at its conclusion to qualify for the final grant payment. Suggested metrics include the number of participants served, equity-related results, participant satisfaction, and engagement of industry through placements, employment, or other program-relevant measures. Additional metrics may be developed on a case-by-case basis or to assess program effectiveness over time.
For more information, visit City of Toronto.
