Open Call: Validate Your Startup Idea Program

The Validate Your Startup Idea Program gives you the tools, structure, and support to run real experiments to figure out if your idea is worth pursuing.

Support Offered

• In 6 weeks, you’ll:
  • Test your idea with real people
  • Get up to US$10,000 to fund your experiments
  • Talk to customers to learn what they really want
  • Work with experienced founders who’ve been through it before
  • Gain a repeatable process you can use every time you have a new idea

What will you do in the program?

• This 6-week program combines weekly lessons, founder-led office hours, and hands-on assignments to help you move from idea to evidence.
• Each week introduces a key validation topic and ends with a live office hour where you’ll get feedback on your work.
• You’ll work toward clear milestones and by the end of the program, you will have: run two real validation experiments, learned how to define, test, and iterate on your idea, debugged challenges with experienced founders and gained clarity on what’s working, what’s not, and what to do next.

What will you gain?

• Real-world examples of how successful startups tested and refined their ideas
• No code tools to reach early users and test demand
• Two live validation experiments designed, launched, and analysed by you
• Direct feedback from experienced founders on your validation experiments
• Weekly office hours to get help, refine your approach, and get unstuck
• A structured way to evaluate ideas before committing time or money

Who is this program for?

• This program is designed for early founders who already feel the pull to build, but need clarity and direction. It’s a great fit if:
  • You have a startup idea, but aren’t sure what to do next. You’re asking: Is this idea any good? Should I pursue it?
  • You’re a first-time founder without structure or support, and you’re struggling to make progress.
  • You’ve started something before that didn’t work — and you’re ready for a second shot, this time with a clearer process.

Who is this program not for?

• This program isn’t the right fit if:
  • You don’t yet have a startup idea. The program is designed to help founders validate existing ideas.
  • You’re only looking for funding. Participation in the full 6-week program is required, and the goal is to walk away with proof, not just a cheque.
  • Your startup is already at seed stage. This program is focused on idea to validation — not growth or scaling.

For more information, visit Iterative.