NutriPitch 2023: The Business Model Pitch Competition (Nigeria)

The project is a Business Model Research project and is part of a larger program grant of EUR80m focussed on six African countries (Benin, Ethiopia, Kenya, Mozambique, Nigeria, and Uganda)

The aim of this partnership is to identify innovative business models that are focused on accelerating low-income consumer’s access to nutritious food while being profitable; that is, the approach that can enable a company to capture value (and thus be profitable) while still providing the food at a price the customers are able and willing to pay. In addition, the project will provide technical assistance to entrepreneurs in the nutrition space to strengthen their capacity and develop their business models leveraging on innovation to improve access to nutritious foods in Nigeria.

This challenge welcomes business models that address the challenges of innovative marketing of nutritious foods and increasing access to nutritious foods with an outcome of achieving profitability, food safety, and quality, as well as healthier diets for all.

Thematic Areas

Examples of solutions may include but are not limited to the following thematic areas:

• Reaching lower-income consumers:
  • Business models that are designed to support and target the low-income market with the aim of increasing their access to nutritious foods.
• Disruptive Technological Innovation:
  • Business models that promote the use of unique, innovative, and efficient technologies in the production, processing, and increasing accessibility of nutritious foods, with the aim of making nutritious foods accessible while keeping the product affordable and business profitable at the same time.
• Innovative Marketing Campaigns:
  • Business Models that, through exceptional marketing strategies, increase awareness and acceptability of nutritious foods in society.

What they offer?

• One Week Pitch Readiness Bootcamp
• GAP Advisory Sessions
• Growth Plan Development
• Pitch Competition
• CEO Fireside Chat
• Series of Workshops and Masterclass Sessions
• 4 months Hand-holding Mentorship Community
• Access to the Alumni Community post-graduation
• N 10,000,000 Naira to be shared amongst winners of the Pitch Competition
• Certificates
• Capacity Building on
  • Business Model Development for targeting low-income consumers.
  • Developing an Effective 1–3-year Growth Plan
  • Innovative Marketing for increased awareness of nutritious foods
  • Nutrition and Food Safety
  • Food systems
  • Investment Readiness
  • Business Pitch Skills
  • Product Development (disruptive technological innovations)

Eligibility Criteria

Applicants

• Must be a Nigerian citizen (male or female).
• Must be between the ages of 25 and 50 as of January 2024.
• Must be the Founder, Owner manager, or CEO of a growth-stage agribusiness. venture. (Only one applicant per business will be accepted).
• Should have their Agribusiness focused on Nutrition and Innovation.
• Should have a good business model that focuses on reaching low-income consumers.
• Should have a unique/innovative marketing strategy.
• Should have a minimum of three (3) full-time highly skilled staff in a managerial capacity (excluding part-time staff and low/semi-skilled staff).
• Must have their Agribusiness venture registered with the Corporate Affairs Commission (CAC) and be currently operating and generating income.
• Must be available to participate FULL-TIME in the one-week boot camp and ALL other activities required throughout the program.

For more information, visit FATE Foundation.