Call for Applications: Women Creating Wealth Program – Intergenerational Edition

Deadline: 24 June 2025

Are you a woman entrepreneur with a vision but no clear roadmap? Join a powerful program for changemakers. Apply today to build the business of your dreams.

The Graça Machel Trust’s Women Creating Wealth-Intergenerational (WCW-I) edition, in partnership with the MasterCard Foundation, is designed to build women entrepreneurs’ confidence, skills, and networks to scale their businesses and transition from income generation to wealth creation.

The WCW Program is a 6-month sprint that will strengthen your entrepreneurial foundation and fast-track you into Technical Coaching – a personalised 3-month journey focused on scaling your business for impact and sustainability.

Aims

This is more than a program. It’s a movement that aims to transform Africa’s economies through meaningful support to women entrepreneurs.

Benefits

As a Women Creating Wealth (WCW) entrepreneur, you gain access to:
- Practical Business Skills
  - Build strong foundations in business readiness, market access, and financial management.
- Powerful Toolkits
  - Work through structured toolkits that help you apply learning directly to your business.
- Growth Strategy Development
  - Develop a clear 3-Year Growth Plan and a compelling Pitch Deck to map out your next level.
- Technical Coaching
  - Receive expert coaching to strengthen your business model, improve systems, and scale sustainably.
- Supportive Entrepreneurial Network
  - Connect with a community of like-minded women entrepreneurs across the continent.
- Visibility and Recognition
  - Gain the opportunity to graduate and be certified at their prestigious WCW Country Forums
- Sustainable Business Building
  - Shift from survival mode to long-term growth – building businesses that create wealth, impact, and jobs.

Why should you apply?

You will learn to:
- Strengthen your leadership and business systems.
- Find and win markets.
- Manage and grow your money.
- Build a 3-year plan and pitch with confidence

Eligibility Criteria

Young and established women who are operating a business in at least one of the following countries at the date of application:
- Kenya
- Malawi
- Senegal
- South Africa
- Tanzania
- Zambia
Age: 18-years old and above.
Must have completed secondary school education.
Have an annual business turnover of between USD 10,000 to USD 500,000 or the equivalent of the local currency.
Have business experience of at least 2 years of operating any form of business.
You are not presently engaged in another entrepreneurship support program lasting longer than a week.
Your business currently employs a minimum of 5 young people and demonstrates the potential to expand further, creating additional job opportunities for the youth.
Have an operational business or a product/service that can be tested in the market with the potential for growth and impact.
Businesses can be sole proprietorships, partnerships, companies, cooperatives, or groups.
Business must fall within any of the following sectors:
- Agriculture
- Tourism
- Manufacturing and Value addition
- Transport and Infrastructure
- Information & Communications Technology (ICT)
- Building & Construction
- Trade and services
- Renewable Energy/Green Energy