Deadline: October 31, 2025
Maruti Suzuki, India’s leading automotive manufacturer, in collaboration with T-Hub, invites mature startups working on cutting-edge technology to participate in the Mobility Challenge 4.0 program.
Focus Areas: Insights Analysis, Adtech Automation, Generative Engine Optimization, Media Planning, Cost Optimization, Data Enrichment.
The Mobility Challenge 4.0 program offers select startups the chance to execute a paid Proof of Concept, receive expert mentorship, establish business partnerships with Maruti Suzuki, and compete for cash rewards. The key objective is developing an agentic AI solution that autonomously optimizes digital marketing expenses for Maruti Suzuki’s digital assets. This intelligent AI agent must integrate with Adobe Experience Platform (AEP) and Real-Time Customer Data Platform (RT-CDP) for real-time, data-driven decision-making. Its main function is to analyze marketing data to maximize return on ad spend (ROAS) and overall efficiency by dynamically reallocating budgets, adjusting bids, and refining audience targeting to reduce waste and enhance campaign outcomes. The ultimate goal is to transform how brands achieve marketing efficiency and maximize ROI through self-directed intelligent action.
Benefits for startups include the opportunity to conduct a paid POC with Maruti Suzuki, cash prizes for winners and runners-up, the chance to co-create with one of India’s largest automotive and innovation platforms, expert industry mentorship from T-Hub and Maruti Suzuki leaders, and enhanced visibility through partnerships with both organizations.
Eligibility criteria require startups to be mature and ready to deploy solutions, demonstrate proven experience in the relevant focus areas, ensure cost-effectiveness and potential ROI improvement for Maruti Suzuki, and ensure their AI agents are compatible with Adobe AEP and RT-CDP platforms. The solutions must be original or appropriately licensed by the startup.
For more information, visit T-Hub.
