Open Call: Creative Saskatchewan Marketing Grant Program – Micro Stream (Canada)

Micro Stream

• For smaller, more sharply-focused marketing projects.
• Applicants are limited to one Marketing Grant – Micro Stream per fiscal.

Funding Information

• Approved projects will be funded up to 50% of the approved project budget to a maximum of $5,000 per applicant per fiscal year (whichever is the lesser).

Eligible Projects and Expenses

• The primary purpose of the project must be commercial intent; it must demonstrate market potential, viability, and demand.
• Eligible expenses include:
  • the engaging services of a publicist or marketing professional,
  • creation of marketing materials,
  • branding,
  • documentation of work (for visual artists),
  • website design,
  • social media and advertising,
  • distribution,
  • market research and intelligence activities identifying commercial opportunities,
  • travel and accommodation for promotional purposes,
  • shipping and/or services required to deliver the project successfully.
• In-house fees related to marketing activity at industry standard rates. Applicants must include:
  • A breakdown of hours and expenses.
  • Rationale for how they selected their rate.
  • Why in-house marketing is a better choice for the project than hiring a third-party marketing professional.
• Travel, per diems and accommodation expenses are limited to Saskatchewan residents.
• Expenses for confirmed dates of promotional tour dates and press appearances.
• Live Performing Arts Applicants: It may be more cost-effective to host out-of-province Artistic Directors in Saskatchewan to view your showcased production rather than take your production out of province to showcase events. Live Performing Arts applicants may include travel expenses in their Marketing Grant application for these out-of-province Artistic Directors (of venues they will showcase their production to in Saskatchewan) with the intent of securing out-of-province bookings for that show.
• For film, television and interactive digital media projects, applicants must own a minimum of 50% of the project copyright and include recoupment structures that demonstrates a revenue share position.
• For budgeted expenses related to promotional video production, applicants must include a strong rationale for expenses being incurred out-of-province. It is the preference of Creative Saskatchewan for expenses to be incurred within the province.
• Live Performing Arts applicants may include travel expenses for out-of-province artistic directors (of venues the applicant will showcase their production to in Saskatchewan) with the intent of securing out-of-province bookings for that show.
• Activities must be in support of project(s) that would meet the criteria for Creative Saskatchewan production grants.

Eligibility Criteria

• Eligible Applicants:
  • The applicant must be an active practitioner in one of the creative industries identified under The Creative Saskatchewan Act (2013):
    • Film and Television
    • Craft and Visual Arts
    • Music
    • Live Performing Arts
    • Digital Game Development
    • Book Publishing
  • The applicant must demonstrate commercial intent within their project in one of the creative industries supported by Creative Saskatchewan, as well as their ambition to grow their business beyond their current status.
  • The applicant must be in good standing (defined in the Glossary) with Creative Saskatchewan in all respects.
  • An applicant may be a corporation or an individual:
    • Corporations, as defined in The Creative Saskatchewan Regulations:
      • A Corporation
      • That is incorporated or continued pursuant to an Act or is registered pursuant to an Act to carry on business in Saskatchewan;
      • The majority of whose outstanding voting shares are owned by Saskatchewan residents;
      • That has a permanent establishment in Saskatchewan; and, that filed an income tax return respecting income earned in Saskatchewan for its taxation year preceding the year in which it applies for financial support.
    • A Group of recording/performing musicians, A Non-Profit, or A Collective
      • The majority of whose outstanding voting shares are owned by Saskatchewan residents;
      • That has a permanent establishment in Saskatchewan; and
      • That filed an income tax return respecting income earned in Saskatchewan for its taxation year preceding the year in which it applies for financial support.
    • Individuals, as defined in The Creative Saskatchewan Regulations:
      • An individual
      • Who filed an income tax return respecting income earned in Saskatchewan in the year preceding the year in which they apply for financial support.
      • For individuals who have moved back to Saskatchewan recently but have not yet filed income taxes, they can provide a current Saskatchewan driver’s license or a Saskatchewan photo identification card via SGI.
  • Applicants may not apply on behalf of:
    • A political organization or party
    • A religious organization
    • Organizations that discriminate based on culture, gender, sexual orientation, race, language, ethnic origin, economic status, religion, political, or other conscientiously held beliefs.
    • Organizations advocating for political or religious beliefs

For more information, visit Creative Saskatchewan.