Deadline Date: September 23, 2026
The European Commission is inviting grant applications to support projects on generative AI’s impact on cultural and creative sectors and fair, transparent content markets in the European Union.
The focus areas, include analysing the socio-economic impact of generative AI on cultural and creative industries, strengthening creators’ rights and remuneration, ensuring transparency in AI-generated content, improving copyright infrastructure, developing content provenance and rights management systems, and promoting diversity, inclusion, and ethical use of creative data. They also include building policy frameworks, standards, and business models that ensure fair value distribution, content authenticity, discoverability of trustworthy works, and long-term preservation of AI-generated creative outputs.
Funding for this programme totals €12,000,000, with individual project contributions ranging from €3,000,000 to €4,000,000.
The programme aims to address the complex transformation of cultural and creative sectors driven by generative AI. It focuses on understanding changes in market dynamics, audience behaviour, and value chains, while ensuring that creators’ rights and earnings are protected in evolving digital ecosystems. It also seeks to support sustainable creative economies through innovation, regulation, and equitable access to AI technologies.
Projects are expected to develop solutions for mapping the generative AI supply chain, identifying and tracing content provenance, strengthening consent and control mechanisms, and ensuring fair compensation for the use of creative works in AI training and generation. The initiative also encourages the creation of tools that enhance transparency and trust in AI-generated content.
Further emphasis is placed on developing adaptive policy and legal frameworks that integrate cultural and ethical considerations into AI systems. It also promotes systemic innovation approaches that enable experimentation and validation of new business models aligned with sustainability, legal compliance, and technological change.
Eligible applicants include any legal entity worldwide, including international organisations, subject to Horizon Europe regulations and call-specific conditions.
For more information, visit European Commission.
