Deadline Date: January 15, 2026
The Amazon Saheli Accelerate Program invites women entrepreneurs to join a comprehensive initiative designed to scale their businesses through mentorship, e-commerce expertise, funding access, and global brand-building opportunities.
The focus areas, objectives, and priorities of the program include expert mentorship and masterclasses, dedicated onboarding and launch support, building a scalable direct-to-consumer (D2C) brand, access to funding and investor networks, exclusive learning tracks and business resources, and visibility and recognition for women-led businesses. Participants in the program will benefit from personalized guidance from Amazon leaders, industry experts, and venture capitalists, along with masterclasses on brand strategy, marketing, sustainability, and leadership. Each entrepreneur will receive step-by-step onboarding support, including cataloguing, imaging, and listing assistance to make products launch-ready, along with access to Amazon tools for inventory, pricing, and promotions.
The program helps women entrepreneurs build scalable D2C brands through one-on-one account management, leveraging Amazon Advertising, brand stores, A+ content, and brand-building initiatives such as Amazon Launchpad to reach wider audiences. Participants also gain guidance in pitch deck development, business storytelling, and opportunities to present their ventures to top VCs and impact investors during Demo Day, potentially securing seed or growth-stage funding.
Additional benefits include workshops on digital marketing, financial management, sustainability practices, access to Amazon Seller University modules, IIT-D incubation resources, peer learning circles, and networking opportunities with other women entrepreneurs. Businesses are also featured on the Amazon Saheli storefront and social channels, receive recognition through campaigns, events, and a Saheli certification, and gain visibility within an empowered women-led ecosystem.
Eligible applicants include women-led or women-founded businesses, cooperatives, or self-help groups developing climate-positive, sustainable, or social impact-driven solutions, at any stage from ideation to scaling, with verified ownership of at least 51% by women.
For more information, visit Amazon Karigar.
